3 Dec 2024
Having a single source of data is the key to unlocking growth
A single source of truth; powerful, clear and - yes - intimidating
Bad businesses become opaque. Control of data becomes a point from which poor leaders defend their positons. Businesses with transparent data thrive.
Integrations are key to that data transparency, without them systems maintain their own data quality in silo.
To ensure a single source -
Promote a single source of data which is available to the business [authorisation levels pending]
Don't let new systems enter the eco-system unless they integrate through API other other means
Use the integration to focus on reducing double entry requirements for employees
Build an insight platform on top of the single source to drive behaviour and focus; from sales to user counts. Give employees a very simple set of indicators to sucsess